Feel alive again.
You have permission to live.
Wake up. Work. Scroll. Sleep. and Again. and Again.
You’re human,not a robot.
Build something you loveoutside of work.Try something new.Go somewhereyou’ve never been.
There’s more to lifethan work.
We’re makingour first oversizedT‑shirt to remindyou of that.
Your new lifeis waiting.
How we’remaking it.
It feels like home.
It is made from100% organic cottongrown in Peru.
Wear itfor how it feels.
No logo and no print,just a clean front.
You will feelthe differenceright away.
It is thick, roomy,and hangs straight.
Only good thingstouch your skin.
Zero plastic,zero petroleum.Just pure, natural cotton.
You don’t have totake our wordfor it.
Trusted groups check itfrom the farmto the finished shirt.
No more chasingthe next thing.
There is just one shirt,and it is here to stay.
Simple and calm.
It comes in one color,a warm off-whitecalled ecru.
Who’s behindVIVD.
Allan, the founder of VIVD.
“I looked at myselfand I was just disgustedat my life.
So I decidedto step awayfrom family, friends,social mediaand collegeto build VIVD.”
New brands pop upevery month.Most put a logoon a cheap blank shirtand call it a brand.
Lots of shirts are mixedwith polyesterand other plastics,often to makethem cheaper.
We don’t need a new fiber.Cotton already works.
So I’m startingwith one oversized T‑shirtI’d actually want to wear.
Premium cotton.No plastic,and nothing made from oil.
A real shirtthat fits well, feels good,and lasts.
Our mission.
To remind youthat you havepermission to live.
And to take plasticout of the clothes we wear,because what touchesyour skin all day matters.
No. 1 is the first step.
Join TheFounding.
- The Founding is our first email list.
- You’ll be the first to hear about every release.
- Members can buy No. 1 before everyone else.
You are in The Founding.
It is free to join.
We never sell your email.
You can cancel anytime.